For Infrastructure & Operations Professionals (Length: 13 pages)

August 29, 2008

Is Green IT Your Emperor With No Clothes?

Measure Your Green IT Baseline Or Risk Being Caught With Your Pants Down

by Doug Washburn

with Robert Whiteley, Rachel A. Dines, Christian Kane, Ben Echols


Executive Summary (This is a document excerpt)

Awareness for green IT is increasing, driven by corporatewide greening efforts as well as practical IT concerns like running out of space, power, or budget. As a result, IT ops executives are tasked to formulate and enact their green IT strategy. While technology in itself is not "green," enterprise IT does have the opportunity to harvest the environmental and financial benefits of becoming more eco-conscious. But before investing a single dollar into green IT, Forrester recommends that firms set expectations by measuring their green IT baseline — an annual estimate of the energy consumption, carbon dioxide (CO2) emissions, and financial costs of operating IT. Not only will this data offer a practical green IT starting point by exposing your most eco-taxing assets, but without it you cannot accurately quantify and report the benefits of your greening efforts to senior management.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemThe Emperor Is Naked: Technology Is Not Green And Never Will Be

itemNevertheless, Companies Are Realizing Business And Environmental Benefits

itemEmbrace Upfront Measurement To Help The Emperor Put On His Clothes

itemPlan For Green IT Success By Determining What To Measure Upfront . . .

item. . . And Then Put It Into Action By Calculating Your Green IT Baseline

recommendations

itemPlan For Green IT Success With Upfront Measurement

WHAT IT MEANS

itemIT Energy Measurement Will Proliferate, Changing The Role Of IT

itemSupplemental Material

Forrester's green IT baseline is the result of extensive research and experience with IT infrastructure and operations professionals, along with vendors of IT hardware and facilities equipment within and outside of the data center. Before investing in green IT, the green IT baseline will serve as a handy tool to help organizations calculate their current energy consumption, CO2 emissions, and financial costs of operating their IT and related facilities assets.

Related Research Documents

itemMore Green Progress In Enterprise IT

May 16, 2008

itemThe State Of Enterprise IT Budgets: 2008

March 27, 2008

itemFive Green IT Trends That Will Impact The IT Infrastructure And Operations Professional

March 26, 2008

itemThe Dawn Of Green IT Services

March 4, 2008

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Analyst: Doug Washburn
Technology: Data Center Management, Governance, Risk, & Compliance, Infrastructure Measurement, IT Infrastructure & Operations, IT Management, IT Strategy, Planning, & Governance, Security & Risk
Geography: Asia Pacific, Europe, North America

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Rating: 9 out of 10
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