January 28, 2009
Use Master Scheduling To Drive Service Levels
How Consumer Goods Value Chains Can Retain Customers Through A Recession
with Sharyn Leaver, Varun Sedov
Executive Summary (This is a document excerpt)
Empty shelves are a significant threat to brands and retailers as the economy sinks into a recession, and consumers may be tempted to buy cheaper merchandise or shop elsewhere. Yet, service levels on retailers' shelves have obstinately remained at the same levels for years. Retailers and their suppliers must overhaul demand management, supply planning, and scheduling processes to support changing patterns of consumer demand and to maintain service levels and market share through the downturn.
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Original air date: Thursday, September 17, 2009
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