July 31, 2009

US Online Banking Forecast, 2009 To 2014

Slower Growth Overall Magnifies Gen Y's Impact

This is the sixth document in the "North American Online Financial Services Forecasts" series.

by Emmett Higdon

with Benjamin Ensor, Vikram Sehgal, Edward Kountz, Courtney Tincher

Executive Summary (This is a document excerpt)

Between 2009 and 2014, the total number of US online banking households will increase from 54 million to 66 million. Most of this growth will be fueled by an influx of Gen Y (ages 18 to 29) households, whose numbers will finally match the hype usually associated with this generation. The number of Gen Y online banking households will grow three times faster than that of Gen X (ages 30 to 43), the next fastest growing group, and by 2014, Gen Y will account for nearly 40% of all online banking households. Attracting and retaining this generation of Net-savvy users will change the face of online banking as US banks and credit unions overhaul their sites to accommodate Gen Y's preference for transacting and interacting online.

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