For eBusiness & Channel Strategy Professionals (Length: 15 pages)
This is a Consumer Technographics document

September 22, 2008

Pulling The Plug On Paper Statements

North American Technographics

This is the third document in the "eStatement Adoption" series.

by Emmett Higdon

with Benjamin Ensor, Peter Wannemacher, Courtney Tincher


Executive Summary (This is a document excerpt)

Adoption of eStatements in the US continues to grow strongly, as seen in data from Forrester's North American Technographics® Financial Services Online Survey, Q2 2008. More than 55% of online checking, savings, and credit card customers today receive an eStatement. That's up from slightly more than 40% in 2006. Checking eStatement adoption alone jumped 11% in less than one year. Nearly one in three online consumers find little use for any statement — all the information they need is available online. Concern for the environment motivates half of all paperless consumers to switch. And 70% of consumers still receiving paper statements could also be convinced to move to online only. What would make them switch? As little as $5 for half of Gen Y and Gen X holdouts, while Boomers and Seniors are looking for more statement storage options.

Buy Risk-Free

Download and print PDF immediately. Price: US $1749

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

TABLE OF CONTENTS

itemRemaining Customer Concerns Are Paper Tigers

itemeStatement Growth Is Strong Across All Generations

itemGen Y And Gen X See Little Need For Any Statements

itemChecking Account eStatement Adoption

itemSavings Account eStatement Adoption

itemCredit Card eStatement Adoption

itemMortgage eStatement Adoption

itemHome Equity eStatement Adoption

itemStudent Loan eStatement Adoption

itemA Majority Of Nonadopters Would Switch

itemDecoupling Paper And Electronic Delivery

itemSupplemental Material

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Emmett Higdon
Technology: eBusiness/eCommerce
Industry: Business-To-Consumer eCommerce, Consumer Financial Services, Consumer Industries, eBusiness/eCommerce Adoption, Financial Services, Financial Services Technologies, Online Financial Products & Services, Retail Credit
Geography: North America

Archived Teleconference:
Is There An App In Your Mobile Banking Future?
Original air date: Monday, June 29, 2009

Survey Explorer

Find out if Forrester has asked survey questions relevant to your products or market opportunities.

Search consumer surveys »
Search business surveys »

corner border corner
Ratings and Comments
NOT YET RATED
corner border corner