Executive Summary (This is a document excerpt)

Consumer-Driven Innovation (CDI) gives consumers a more central role in the innovation process, enabling marketers to improve the brand proposition and develop a more valuable and engaging relationship with their consumers. To help marketers take the next step in CDI maturity, Forrester Research developed a self-test based on key practices and success factors. With this test, marketing leaders will assess their organizations' specific opportunities for moving up on the CDI ladder.

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