Executive Summary (This is a document excerpt)

Forrester evaluated the usability of the Obama and McCain presidential campaign sites using an abridged version of its Web Site Review methodology. The results were not great: Both sites failed a majority of the criteria we evaluated. Interestingly, both sites failed to display their privacy and security policies — a problem with a known solution and one that we highlighted as a result of our reviews of candidates' Web sites late last year. Customer experience professionals responsible for these sites should start fixing this and other problems with known solutions.

Buy Risk-Free

Download and print PDF immediately. Price: US $749

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.