January 23, 2009 (updated March 4, 2009)

Chinese Social Technographics® Revealed

Forty Percent Of Online Adults In Metro China Are Content Creators

by Steven Noble

with Christine Spivey Overby, Thomas Cummings, Emily Bowen

Executive Summary (This is a document excerpt)

Social media use is surging among online adults in metropolitan China. In particular, 40% are Creators — those who publish blogs, Web pages, articles, stories, videos, or audio/music content using social technologies. There are three groups that use social media very heavily: young adults, online shoppers, and the middle class. In response to this environment, online marketing in China will evolve quickly. Marketers will broaden their approach from mostly soliciting user-generated content to also creating their own. They will test and then reject disreputable practices in blogs and forums. And they will start taking a longer view of customer relationships.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.