October 31, 2008 (updated March 23, 2009)
The State Of Consumers And Technology: Benchmark 2008, Canada
A Generational Analysis Of Canadian Consumers
This is the 19th document in the "State Of Consumers And Technology: Benchmark 2008" series.
with Abe Garon, Remy Fiorentino, Dan Wilkos, Michelle de Lussanet
Executive Summary (This is a document excerpt)
This is a graphical analysis of the Canadian consumer market using Forrester's North American Technographics® Benchmark Survey, 2008. It forecasts device and service adoption, and it provides an overview of Canadian consumers' demographics, behaviors, and technology attitudes based on a mail survey of 6,325 Canadian respondents.
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Every Generation Has A Unique Technology Profile 
The Five-Year Forecast: Household Devices, Access Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Wednesday, April 22, 2009
Special Features
2 Forecasts
Research on future technology trends or innovation
- The State Of Consumers And Technology: Benchmark 2008
- Benchmark 2008: Mobile Is Everywhere
- Benchmark 2008: Gen Y And Gen X Lay Their Digital Home Foundations
- Benchmark 2008: Everyone Goes Online, But Gen Yers Are The Early Adopters
- Benchmark 2008: Gen X Loves Gadgets The Most
- Benchmark 2008: Broadband Dominates The Home Internet Access Market
- Benchmark 2008: Telcos Struggle To Retain Business From Generations X And Y
- Benchmark 2008: Gen Y Defines The Traditional Video Gaming Market
- Benchmark 2008: Pay TV Is Growing Through Digital Upgrades
- Benchmark 2008: Tech-Savvy Gen Xers Dominate The Home Worker Segment
- Benchmark 2008: Examining Travel Behavior By Generation
- Benchmark 2008: Putting The Personal Into The PC
- Benchmark 2008: Healthcare Consumers' Tepid Online Channel Uptake
- Benchmark 2008: Forecast Growth Of Devices And Access In The US
- Benchmark 2008: Gen Y Comes Of Age
- Benchmark 2008: The Web Purchasing Power Of Gen X
- Benchmark 2008: The Net Challenges Traditional Media For Young Eyeballs
- Benchmark 2008: Which Generations Bank And Invest Online?
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