For Vendor Strategy Professionals (Length: 15 pages)
This document includes Business Data

May 29, 2009

Conventional Wisdom Is Wrong About Cloud IaaS

Enterprises Lead SMB; Cloud Services Trump Internal Cloud Build-Outs And More

This is the first document in the "Cloud And Virtualization Survey Data" series.

by Frank E. Gillett

with Ellen Daley, Heidi Lo, Christina Lee


Executive Summary (This is a document excerpt)

Survey results confirm strong interest in cloud infrastructure-as-a-service (IaaS) but debunk several stereotypes. Large firms are more interested in cloud IaaS than small firms. Firms are interested in cloud services slightly more than internal cloud, not, as conventional wisdom has it, much less than internal cloud. Firms are equally comfortable with all major workload types in the cloud and are almost as comfortable with productions apps as they are with test and development usage. For all vendor strategists, this means focusing on enterprise and SMB both, not leading with SMB, while product vendor strategists also need to develop different messages for enabling internal cloud versus supporting use of external service providers.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemOne In Four Enterprises Reports Budget For Cloud Infrastructure-As-A-Service

itemFirms Want External IaaS Capabilities For Test And For Production Across All Workloads

recommendations

itemStrategists At Cloud Vendors Must Segment Markets And Offerings

itemSupplemental Material

Forrester analyzed responses from IT infrastructure buyers in our Enterprise And SMB Hardware Survey, North America And Europe, Q3 2008.

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Analyst: Frank E. Gillett
Technology: B2B Sales & Marketing, Computer Architectures, IT Adoption, IT Infrastructure & Operations, IT Services, IT Spending & Budgeting, Marketing & Sales Strategies, Outsourcing, Product & Solutions Strategies, Systems Management, Tech Marketing Tools & Best Practices
Industry: Computer Software Industry, High-Tech, Professional Services, Tech Sector Economics
Geography: Europe, North America

Archived Teleconference:
How Vendor Strategists Should Segment And Plan For Cloud Computing
Original air date: Wednesday, August 13, 2008
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Ratings and Comments
Rating: 10 out of 10
based on 3 ratings across all roles.
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