For Information & Knowledge Management Professionals (Length: 13 pages)

January 13, 2009

Tap The Potential Of "YouTube For The Enterprise"

New Video Platforms Safely Bring YouTube Benefits To The Enterprise

by Ted Schadler

with Matthew Brown, Sara Burnes


Executive Summary (This is a document excerpt)

Information workers have been posting confidential videos to YouTube because they've had few alternatives. Fortunately, in the past few months, three vendors — Google, Microsoft, and Veodia —have introduced services or products for securely hosting videos with enterprise access controls. These services give information and knowledge management professionals a way to harness the power of corporate and employee-generated video to teach, inspire, and capture knowledge. This report introduces the business scenarios, platform checklist, and vendors for employee-generated video.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemConsumer-Generated Video Is A Phenomenon

itemEmployee-Generated Video Could Be A Phenomenon, Too

itemVideo Lets 1,000 Points Of Knowledge Shine

itemEnterprise-Focused Vendors Are Ready To Help

itemA Checklist Of Tools For Your Video Platform

itemSetting Expectations: Slow And Steady

recommendations

itemStart With An Internal Video Beta Program

itemSupplemental Material

Forrester interviewed eight vendors and one user company, including Chalk Media, Cisco, Google, Jive Software, Microsoft, Sun Microsystems, uTIPu, Veodia, and Wistia.

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Analyst: Ted Schadler
Technology: B2B Sales & Marketing, Customer Experience, Enterprise Collaboration, Information & Knowledge Management, Social Computing & Web 2.0
Industry: Digital Content
Geography: Asia Pacific, Europe, North America

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Ratings and Comments
Rating: 8 out of 10
based on 4 ratings across all roles.
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