Executive Summary (This is a document excerpt)

To help technology product managers and marketers better understand shifts in the Web 2.0 and social media landscape, Forrester recently reviewed 4,145 client inquiries on these topics dating back to 2002. Client interest has exploded in the past seven years, although what clients prefer to call the market continues to evolve. The subcategories that clients focus on have continued to evolve as well; over this period, there has been a strong shift toward blogging, social networking, Facebook, and Twitter and away from podcasting, RSS, widgets, and MySpace.com.

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