November 3, 2008

Three In Five US Online Adults Have Cut Their Spending Because Of The Economy

Younger And Higher-Income Consumers Are More Optimistic

by Benjamin Ensor, Peter Wannemacher

with Carlton A. Doty, Courtney Tincher

Executive Summary (This is a document excerpt)

With many American financial institutions struggling, it will surprise no one to hear that Americans are showing signs of pessimism and uncertainty about the national economy. A recent Forrester survey found that only one-third of Americans are optimistic about the nation's economic fortunes in the next year. Most are spending less money than they did a year ago. Surprisingly, many remain positive about the prospects for their personal financial situation.

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