October 7, 2008
US Financial Services Interactive Spend Outpaces Other Industries
This is the fourth document in the "Industry-Specific Interactive Marketing Forecast" series.
with Zach Hofer-Shall
Executive Summary (This is a document excerpt)
US financial services interactive marketing spend will nearly double by 2012 as financial services firms gravitate toward more accountable channels that will improve their overall Web presence. To realize successful interactive growth at their own firms, financial services interactive marketers should apply analytics and treat interactive as part of lead generation.
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Original air date: Thursday, September 03, 2009
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