November 3, 2008

How Social Media Disrupts Online Classifieds

Employment Classifieds Illustrate The Industry's New Paradigm

This is the fifth document in the "Reinventing Media eBusiness" series.

by Sarah Rotman Epps

with Carrie Johnson, Kate van Geldern

Executive Summary (This is a document excerpt)

Classifieds have already been through a radical transformation from print to digital, and now the industry is experiencing further disruption from social applications like ratings and reviews, wikis, and social networks. The online recruitment sector of the classifieds industry especially is undergoing rapid change, as social media transforms the way people find jobs online, which is in turn changing the economics of classifieds eBusiness. Existing players in the online classifieds market, like newspapers and portals, can use social media to their advantage by being partners to advertisers and by using social applications to reach and engage their audience, on and off their Web sites.

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