Executive Summary (This is a document excerpt)

eBusiness executives need all the help they can get during this economic downturn in making their online businesses more successful. When looking for opportunities to optimize sales, executives must turn an eye toward online content. As an example of the issue facing sites today, one in five US online travelers avoids destinations because a Web site's content doesn't make them feel comfortable; 26% cite the same problem with hotel Web sites. A report on the importance of brand-building imagery will help all eBusiness and channel strategy professionals understand what steps to take to ensure that visual cues will improve your site's usability, relevance, and desire among customers.