For Analyst Relations Professionals (Length: 3 pages)

October 17, 2008

Analysts Don't Yet Use Blogs For Research

It's Premature To Add Blogging To AR's Outbound Agenda

by Merv Adrian

with Eric G. Brown, Robert Muhlhausen


Executive Summary (This is a document excerpt)

Despite the feverish rush to Social Computing technologies, AR would be well advised to proceed with caution and monitor results closely before making large commitments. Industry analysts at larger firms are slowly beginning to experiment with blogging, but mostly as a way to push information out. A new Forrester survey of industry analysts finds that the overwhelming majority don't use vendor blogs as an information source for a variety of reasons.

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Technology: Analyst Relations Best Practices, B2B Sales & Marketing, Enterprise Collaboration, Information & Knowledge Management
Geography: Asia Pacific, Europe, North America

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