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For Analyst Relations Professionals
(Length: 3 pages)
October 17, 2008 Analysts Don't Yet Use Blogs For ResearchIt's Premature To Add Blogging To AR's Outbound Agendaby Merv Adrian with Eric G. Brown, Robert Muhlhausen Executive Summary (This is a document excerpt)Despite the feverish rush to Social Computing technologies, AR would be well advised to proceed with caution and monitor results closely before making large commitments. Industry analysts at larger firms are slowly beginning to experiment with blogging, but mostly as a way to push information out. A new Forrester survey of industry analysts finds that the overwhelming majority don't use vendor blogs as an information source for a variety of reasons. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Preview: Business Data Services Software Survey 2008
Original air date: Friday, October 31, 2008
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