October 21, 2008

Outlook For US Online Holiday Sales, 2008

Economic Woes Promise A Challenging Holiday Season For Web Retailers

by Sucharita Mulpuru

with Carrie Johnson, Peter Hult

Executive Summary (This is a document excerpt)

Forrester expects online retail sales to reach $44 billion during the months of November and December 2008, a 12% lift over the previous year and the slowest growth to date. This year's weakened growth is indicative of macroeconomic factors catching up with formerly resilient Web buyers. While consumers remain pessimistic about the health of the US economy, online shopping drivers of convenience, selection, and perceived value will continue to attract buyers to the Web this holiday season.

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