March 6, 2009
North American Online Deposit Sales Forecast, 2008 To 2013
Online Deposit Sales Will Grow On A Steady Trajectory Through 2013
This is the fifth document in the "North American Online Financial Services Forecasts" series.
by Brad Strothkamp, Peter Wannemacher
with Carrie Johnson, Benjamin Ensor, Courtney Tincher
Executive Summary (This is a document excerpt)
Over the next five years, online acquisition will become more mainstream in North America, leading to a large portion of overall sales moving online for both checking and savings accounts. For example, by 2013, 37% of US online consumers who apply for savings accounts will do so online. Drivers of the growth in online applications include demand factors like age, online tenure, and perceived security. Additionally, more firms will offer the ability to apply online for deposit products, and the quality of the online shopping experience will increase usage.
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What It Means
| Forrester drew upon existing forecast models, a deep dive into Consumer Technographics® survey research, and US and Canadian Web site evaluations to forecast online sales of deposit accounts through 2013. Related Research Documents
November 18, 2008
September 10, 2008
April 24, 2008 |
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Original air date: Tuesday, June 30, 2009
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