December 9, 2008

Canadians To Mobile Banking: We're Just Not That Into You

Few Canadians Are Interested In Mobile Banking; Fewer Still Use It

This is the seventh document in the "Mobile Financial Services" series.

by Emmett Higdon, Peter Wannemacher

with Benjamin Ensor, Courtney Tincher

Executive Summary (This is a document excerpt)

Half of Canadian online consumers are aware of mobile banking, but just 1% currently use the service, and only 3% more report any interest in doing so in the future. What's stopping online Canadians from adopting mobile banking as they have online banking? Canadians feel no urgency, they worry about security, and they don't see the value of mobile banking.

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