Executive Summary (This is a document excerpt)

The acute worsening of the financial crisis following the collapse of Lehman Brothers on September 15, 2008, has left many banks desperate for retail funding. As the business owners of a major communication channel and a primary distribution channel, banking eBusiness executives need to focus on attracting retail deposits. We recommend that banking eBusiness executives put other projects on ice and prioritize winning new retail deposits by finding smart ways to attract customers, optimize the application process, and get the basics of an effective sales site right.

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