October 31, 2008

A Consumer Product Strategy Introduction: The State Of Consumers And Technology, Canada

an introduction by Michelle de Lussanet

Executive Summary (This is a document excerpt)

In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices Canadian consumers own, which activities they engage in across technology platforms, and how they spend their time and money — all through a generational lens. Consumer product strategy professionals can also mine our historical and forecast data to inform their product marketing plans as they relate to the Canadian market.