November 14, 2008
Best And Worst Of Brand Building Web Sites, 2008: Property And Casualty Insurers
This is the third document in the "Best And Worst Of Brand Building Web Sites, 2008" series.
by Ron Rogowski
with Harley Manning, Steven Geller
Executive Summary (This is a document excerpt)
The insurance industry features some of the most recognized brand names in the US, like Allstate, Liberty Mutual, MetLife, and State Farm. But how good is the brand experience offered by major insurance Web sites? To find out, we graded the sites of four top brands on how well they communicate their Brand Image and deliver value to consumers (Brand Action). Only one site — Liberty Mutual — passed our Brand Image tests, and no site passed our Brand Action tests. To improve the brand experience, insurers need to provide clear policy information and pricing tools and invest in the quality and consistency of their visual designs.
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recommendations
| This report highlights findings from Forrester's Web Site Brand Review methodology. Reviews cited in this document were conducted as part of a larger study that looked at the Web site brand experience of 20 sites across five industries: property and casualty insurers, motor fuel companies, wireless carriers, oral care companies, and soft drink brands. Related Research Documents
October 10, 2008
July 1, 2008
March 3, 2008 |
Insurance Brands Don't Make Or Fulfill A Well-Articulated Promise Online 
Only Liberty Mutual Passed Our Brand Image Tests Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Thursday, December 17, 2009
- Best And Worst Of Brand Building Web Sites, 2008
- Best And Worst Of Brand Building Web Sites, 2008: Soft Drink Brands
- Best And Worst Of Brand Building Web Sites, 2008: Oral Care Brands
- Best And Worst Of Brand Building Web Sites, 2008: Motor Fuel Brands
- Best And Worst Of Brand Building Web Sites, 2008: Mobile Carriers
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