For Consumer Product Strategy Professionals (Length: 8 pages)

November 18, 2008

Topic Overview: Consumer Product Strategy In A Down Economy

by Michelle de Lussanet, Abe Garon

with Dan Wilkos

Executive Summary (This is a document excerpt)

In this difficult economic environment, it is increasingly important for consumer product strategy professionals to base their product decisions on sharp insight and sound data. Forrester provides a variety of tools to help navigate the tightening consumer markets and evaluate the best opportunities for growth in turbulent times — these tools include, among other things, consumer benchmarks, product forecasts, and unbiased expert analysis on emerging markets.

TABLE OF CONTENTS

NOTES & RESOURCES

itemWhy Research Matters In An Economic Downturn

itemSix Keys To An Effective Response

item1. Knowing What Products Are Most Vulnerable

item2. Navigating Carefully Through Consumer Trends

item3. Having An Honest View Of The State Of The Market

item4. Forecasting Product Uptake Realistically And Reliably

item5. Identifying Concrete And Practical Opportunities

item6. Understanding The Most Effective Ways To Weather The Storm

itemUpcoming Research

itemFor More Information

Forrester compiled its most pertinent research on consumer product strategy in a down economy to provide an overview of our research and perspectives on this subject.

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itemTopic Overview: eBusiness And The Economy

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Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Michelle de Lussanet
Technology: eBusiness/eCommerce, Economy, Recession
Industry: Consumer Electronics, Consumer Industries, Consumer Media & Entertainment, Consumer Telecommunications, Digital Content, Media & Entertainment, The Mobile Channel
Geography: Asia Pacific, Europe, North America
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