Executive Summary (This is a document excerpt)

In the first recession of the customer-centric Web era, enterprises would be wise to avoid across-the-board IT budget cuts that cripple their ability to compete for and service fickle online consumers. Nevertheless, information and knowledge management (I&KM) professionals and other members of Web teams can anticipate budget constraints. When asked to make do — or do more — with less, teams should explore how they can extract more value from their current Web content management systems and consider using low-cost alternative solutions for specific functional enhancements.

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