June 24, 2009

Why Consumers Subscribe To Financial Services Emails

Understand How To Find New Email Subscribers And Keep Their Interest

This is the fourth report in the "Email Subscribers" series.

by Julie M. Katz

with Carlton A. Doty, Thomas Cummings, Emily Murphy

Executive Summary (This is a document excerpt)

Marketing emails from financial institutions have grown substantially. Despite this growth, consumers remain skeptical about financial services emails. To counter the skepticism, email marketers should increase the amount of information and control consumers have around financial services emails.

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