For Business Process & Applications Professionals (Length: 36 pages)

January 13, 2009

Forrester's Customer Service Innovation Framework And Self-Assessment

Use Our Assessment To Improve The Customer Experience And Get Quick Wins

by Natalie L. Petouhoff, Ph.D.

with William Band, Chip Gliedman, Sharyn Leaver, Andrew Magarie


Executive Summary (This is a document excerpt)

Customer service disappointments are often a result of poor strategy. Forrester's Customer Service Innovation Framework provides you with 150 best practice capabilities — organized into six categories — that drive customer retention, loyalty, reduced costs, and increased revenue. The self-assessment tool allows you to compare your company against best practices and identify which initiatives are mission critical. Both this document and the self-assessment tool will help you to gain executive buy-in, build stakeholder consensus, hire better agents, and select the right technologies for loyalty creating customer experiences.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemWithout Focus, Customer Service Initiatives Falter

itemSix Key Capabilities To Create Captivating Customer Service Experiences

itemCreating Consensus To Improve Customer Service

itemAlign Customer Service Strategy

itemEnergize Agent/Staff Leadership

itemEnhance Service Channel Management

itemOverhaul Customer Service Support Tools

itemExpand Customer Management Strategy

itemAdvance Technology Architecture And Delivery

itemTake Action Now

RECOMMENDATIONS

itemHow To Capitalize On The Customer Service Innovation Framework

itemSupplemental Material

Forrester's Customer Service Innovation Framework is based on a synthesis of thousands of interactions with business, customer service, and IT professionals, as well as executives from companies and vendors. To assess your organization, use Forrester's FastForward Customer Service Innovation Capabilities Self-Assessment. This online diagnostic is an invaluable tool to learn where your company stacks up against 150 customer service best practice capabilities.

Related Research Documents

itemForrester's Customer Service Innovation Capabilities Self-Assessment

January 9, 2009

itemForrester's Best Practices Framework for CRM

August 24, 2007

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Analyst: Natalie L. Petouhoff, Ph.D.
Technology: Channel Design Strategies, Contact Center Technologies & Processes, Customer Experience, Customer Relationship Management, Networking, Packaged Applications
Geography: Asia Pacific, Europe, North America

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Ratings and Comments
Rating: 8 out of 10
based on 1 ratings across all roles.
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