For Vendor Strategy Professionals (Length: 18 pages)

November 21, 2008 (updated December 10, 2008)

The Hour Of The Vendor Strategist: Three Mega Business Trends Will Reshape The Tech Sector

by Thomas Mendel, Ph.D., Navi Radjou

with Pascal Matzke, Jonathan Penn, Peter O'Neill, Stefan Ried, Ph.D., Chris Andrews


Executive Summary (This is a document excerpt)

The news headlines are awash with gloom-and-doom news about the mortgage crisis, the financial sector's meltdown, and rising unemployment. Western economies are undoubtedly plunging into a recession. Yet, Forrester encourages forward-thinking tech vendors to see the silver lining in today's dark economic clouds. Rather than channeling all their strategic thinking into dealing with the recession's short-term effects, tech strategists must reposition their firms to capitalize on three major business trends that will completely redraw the tech sector's competitive landscape by 2015: globalization 2.0, invisible IT, and the consumerization of IT.

Buy Risk-Free

Download and print PDF immediately. Price: US $1999

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

TABLE OF CONTENTS

NOTES & RESOURCES

itemThree Macro Business Trends Will Reshape The Tech Sector By 2015

itemGlobalization 2.0 Will Usher In the Post-American Tech Economy

itemThe Impact On The Tech Sector: The Demise Of Western-Centric Business Models

itemInvisible IT Will Make Clever Use Of Technology As The Source Of Differentiation

itemThe Impact On The Tech Sector: The Rise Of Value-Based Selling Models

itemThe Consumerization Of IT Will Spawn The "Business Consumer Tech" Market

itemImpact On The Tech Sector: Mature Enterprise IT Vendors Must Learn To Act As Teenagers

recommendations

itemVendors Must Reposition Themselves To Tap Post-Recession Opportunities

Forrester interviewed 14 vendor and user companies.

Related Research Documents

itemWhat The Financial Crisis Means To The Tech Market

October 15, 2008

itemEmbrace The Risks And Rewards Of Technology Populism

February 22, 2008

itemNew IT-Business Partnership Enables BT Success

February 21, 2008

itemHow India, China Redefine The Tech World Order

November 1, 2005

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Thomas Mendel, Ph.D.
Technology: Brand Tactics, Customer Experience, Economy, IT Management, IT Services, Marketing & Advertising, Outsourcing, Recession, Serving the Business, Social Computing & Web 2.0
Industry: Consumer Electronics, Consumer Industries, Consumer Media & Entertainment, Consumer Technology Adoption, Corporate Strategy, High-Tech, Innovation Networks, Media & Entertainment, Tech Sector Economics
Geography: Global

Archived Teleconference:
The State Of Multichannel Consumers In The US And Europe
Original air date: Monday, June 25, 2007
corner border corner
Ratings and Comments
Rating: 9 out of 10
based on 5 ratings across all roles.
corner border corner