July 6, 2009 (updated July 30, 2009)
US Interactive Marketing Forecast, 2009 To 2014
Spend Will Reach Nearly $55 Billion As Interactive Cannibalizes Traditional Media
with Christine Spivey Overby, Jennifer Joseph McGann, Niki Scevak, Angie Polanco
Executive Summary (This is a document excerpt)
Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!.
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TABLE OF CONTENTS |
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WHAT IT MEANS
| Forrester conducted a quantitative survey with marketers. We also interviewed 16 vendor and user companies, including 24/7 Real Media, Altimeter Group, Burst Media, Carat International, Microsoft, MySpace.com, Sportgenic, TNS Cymfony, and Yahoo!. Related Research Documents
June 4, 2009
November 19, 2008
October 10, 2007 |
Interactive Will Cannibalize Traditional Media 
What Changed From Our Previous Forecast Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Thursday, September 03, 2009
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