For Consumer Product Strategy Professionals (Length: 8 pages)

October 21, 2009

US Portable Media Player Forecast, 2009 To 2014

by Sonal Gandhi

with David Card, Mark Mulligan, Erik Hood


Executive Summary (This is a document excerpt)

The recession and cannibalization by phones are among the factors contributing to the slowing of the dedicated media player market. Forrester expects unit sales to grow at a compound annual growth rate (CAGR) of 2.5% in the next five years. The user base for dedicated media players will plateau lower than previously expected, with penetration levels of 34% of US adults. Given their current popularity, devices with Wi-Fi connectivity will constitute more than a third of the dedicated media player install base by 2014.

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Analyst: Sonal Gandhi
Technology: Broadband & Remote Access, eBusiness/eCommerce, Economy, Enterprise Mobile Devices, Enterprise Mobility, Recession, Telecommunications Services
Industry: Consumer Electronics, Consumer Media & Entertainment, Consumer Technology, Media & Entertainment, Music, Radio, The Mobile Channel
Special Feature: Forecasts
Geography: North America

Special Features

4 Forecasts

Research on future technology trends or innovation

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