For Consumer Product Strategy Professionals (Length: 5 pages)

September 4, 2009

Making Cloud-Based Music Services Fulfill Their Destiny

by Sonal Gandhi

with Mark Mulligan, Erik Hood


Executive Summary (This is a document excerpt)

On-demand music app Spotify is about to become available on the iPhone. This marks a giant step forward for cloud-based music. Services that aspire to provide a true cloud-based music experience should ensure that they are platform- and brand-agnostic and tackle the challenge of non-network availability. Even when that happens, cloud-based music services won't alter attitudes toward music ownership in the foreseeable future.

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Analyst: Sonal Gandhi
Technology: B2B Sales & Marketing, Corporate Strategy, eBusiness/eCommerce
Industry: Business-To-Consumer eCommerce, Consumer Industries, Consumer Media & Entertainment, Consumer Technology, Digital Content, Media & Entertainment, Music, The Mobile Channel
Geography: Asia Pacific, Europe, North America

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