December 23, 2008

Building An Innovation Team

Three Approaches To Participation

by Cindy Commander

with Jaap Favier, Erik Hood

Executive Summary (This is a document excerpt)

Driving innovation within the organization requires focus on culture, team, process, and insights. Looking deeper at building the innovation team, marketers can adapt and combine three main archetypes: 1) a marketing innovation team; 2) a cross-business growth and innovation team; and 3) a customer community innovation team.

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