For Vendor Strategy Professionals (Length: 13 pages)

December 15, 2008

Market Overview: A Slowing Economy Won't Slow Down Corporate Green IT Initiatives

by Christopher Mines

with Ellen Daley, Christina Lee


Executive Summary (This is a document excerpt)

Forrester's latest green IT enterprise survey reveals that the slowing economy will not derail efforts to make IT operations more efficient and less environmentally harmful. In fact, of responding companies that are changing the pace of their green IT activities in response to the economic outlook, those going faster outnumber those slowing down by 2 to 1. So the central value of green IT programs — greener IT also means saving money — is taking hold among corporate IT practioners. The survey, our fourth on this topic over the past two years, also reveals steady uptake of foundational green IT practices, including greener procurement criteria, documenting of action plans, and engagement with green IT service providers.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemGreen IT's Global Momentum Shows No Signs Of Slowing

itemEnterprise IT Demonstrates Green Awareness And Activity

itemEarly Read: A Slowing Economy Means Accelerating Green IT Initiatives

itemGreen IT Requires Internal Process Change And External Help

itemSupplemental Material

Forrester surveyed 1,022 companies globally about their green IT related practices.

Related Research Documents

itemMore Green Progress In Enterprise IT

May 16, 2008

itemGreen IT Nudges Tech Adoption

March 10, 2008

itemCreating The Green IT Action Plan

October 19, 2007

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Analyst: Christopher Mines
Technology: B2B Sales & Marketing, Data Center Management, Economy, IT Adoption, IT Infrastructure & Operations, IT Services, IT Spending & Budgeting, Marketing & Sales Strategies, Recession
Industry: High-Tech, Tech Sector Economics
Geography: North America

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