June 15, 2009
Demand Insights: The SMB Software Market
Where Small And Medium-Size Businesses Are Investing
This is the first document in the "Demand Insights: SMB Market" series
by Tim Harmon
with Bradford J. Holmes, Zachary Reiss-Davis
Executive Summary (This is a document excerpt)
Small and medium-size businesses' (SMBs') software priorities, investment levels, vendor relationships, buying processes, and use of IT differ significantly from large enterprises'. Technology marketers must hone their product portfolios and go-to-market plans accordingly or risk disappointment in the SMB market.
Buy Risk-Free
Download and print PDF immediately. Price: US $1749
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
TABLE OF CONTENTS |
NOTES & RESOURCES |
|---|---|
recommendations
| We used data from the Enterprise And SMB Software Survey, North America And Europe, Q4 2008, in the creation of this report. Related Research Documents
February 23, 2009 |
SMBs Are Not Overreacting To The Downturn 
SMBs Are Less Prone To Cutting IT Spending Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Thursday, August 20, 2009
 |
 |
 |
Ratings and Comments
Rating:
  out of 10based on 1 ratings across all roles. |
||
 |
 |
 |
