For Vendor Strategy Professionals (Length: 10 pages)

December 1, 2008

The Tech CEO's 2009 Innovation Agenda

CEOs: Execute A Five-Point Innovation Program To Win In 2009 And Beyond

This is the fourth document in the "Driving Customer Co-Innovation In Global IT Ecosystems" series.

by Navi Radjou

with Thomas Mendel, Ph.D., Edward Radcliffe


Executive Summary (This is a document excerpt)

As they elaborate their 2009 strategic plans, tech CEOs might be tempted to prioritize "restructuring efforts," such as across-the-board cost-cutting, in order to survive the deepening global economic recession. While these tactical moves are necessary to keep their tech firms afloat, these moves won't position the firm for long-term success. Rather, visionary tech CEOs should marshal companywide resources to implement a five-point innovation agenda, outlined in this document, in order to win in the emerging post-American, customer-driven tech world order. By proactively innovating their firms' business model and organizational structure, tech CEOs could position their company for an undisputable leadership position in the post-recession tech era.

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This document falls under the following categories. Click on a link below to find similar documents.

Technology: B2B Sales & Marketing, Economy, Innovation Networks, Recession
Industry: High-Tech, Tech Sector Economics
Geography: Global

Archived Teleconference:
How Tech Vendors Can Help Indian Firms Innovate
Original air date: Friday, September 05, 2008
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