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For Consumer Product Strategy Professionals
(Length: 17 pages)
June 8, 2009 The Convenience Quotient Of Portable ComputingHow Do Different Consumer Devices Stack Up For "Computing" Tasks?This is the fourth document in the "Convenience Quotient" series. by Paul Jackson with J.P. Gownder, James L. McQuivey, Ph.D., Abe Garon, Dan Wilkos Executive Summary (This is a document excerpt)We're finally seeing consumers embrace computing on the go — whether it's experimentation with Net access and application downloads on the iPhone or trying out inexpensive netbooks, the past 18 months have seen an explosion in activity and functionality. As is always the case with new consumer product opportunities though, mistakes have been and will continue to be made; a Convenience Quotient analysis of portable computing platforms shows how the various feasible options stack up. Tellingly, laptops still just squeeze out the competition overall, but smartphones and the next generation of netbooks threatened to steal the crown — particularly when focusing on specific consumer scenarios like high mobility or engagement with social media. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Using Social Media For Product Development
Original air date: Wednesday, September 16, 2009 Also in this series:
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