For Consumer Product Strategy Professionals (Length: 17 pages)
This is a Consumer Technographics document

June 8, 2009

The Convenience Quotient Of Portable Computing

How Do Different Consumer Devices Stack Up For "Computing" Tasks?

This is the fourth document in the "Convenience Quotient" series.

by Paul Jackson

with J.P. Gownder, James L. McQuivey, Ph.D., Abe Garon, Dan Wilkos


Executive Summary (This is a document excerpt)

We're finally seeing consumers embrace computing on the go — whether it's experimentation with Net access and application downloads on the iPhone or trying out inexpensive netbooks, the past 18 months have seen an explosion in activity and functionality. As is always the case with new consumer product opportunities though, mistakes have been and will continue to be made; a Convenience Quotient analysis of portable computing platforms shows how the various feasible options stack up. Tellingly, laptops still just squeeze out the competition overall, but smartphones and the next generation of netbooks threatened to steal the crown — particularly when focusing on specific consumer scenarios like high mobility or engagement with social media.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemPlotting The Future Course Of On-The-Go Consumer Computing

itemAssessing Current And Future Device Platforms

itemDefining The Assessment Criteria

itemResults Of The CQ Assessments

itemThe Next Level Of Analysis: Weighting For Consumer Scenarios

recommendations

itemPortable Computing: Opportunity For All With The Right Value Proposition

WHAT IT MEANS

itemApple Could Steal The "Portable Computing" Crown

Forrester applied its Convenience Quotient scoring system to five portable computing form factors to determine how well they meet consumer needs and how readily they can overcome barriers for usage.

Related Research Documents

itemDriving Consumer Product Innovation

April 10, 2009

itemWhat Makes A Netbook

February 11, 2009

itemCracking The Convenience Code

February 6, 2009

itemDefining Mobile Internet Devices

October 12, 2007

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Analyst: Paul Jackson
Technology: B2B Sales & Marketing, Broadband & Remote Access, eBusiness/eCommerce, Enterprise Mobile Devices, Enterprise Mobility, Product & Solutions Strategies, Telecommunications Services
Industry: Consumer Electronics, The Mobile Channel
Geography: North America