For Business Process & Applications Professionals (Length: 19 pages)

September 29, 2009

Best Practices: Mastering Output Options For Customer Communications

Simple Ways To Cut Costs And Improve Customer Experiences Are Hard To Achieve

by Craig Le Clair, Sheri McLeish

with Stephen Powers, Ralph Vitti


Executive Summary (This is a document excerpt)

A new generation of document output for customer communications management (DoCCM) technology promises to reduce costs, improve the customer experience, and expand output beyond the print channel. Yet best practices must also evolve to achieve these promises. The list of DoCCM best practices includes embracing a multichannel view, leveraging Agile technologies like business process management (BPM), empowering business users, and consolidating systems used to support customer communications. Application of these best practices can help information and knowledge management (I&KM) and business process and application (BP&A) professionals save money and even achieve green IT goals.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemEnterprises Are Hindered By Aging Systems, Paper Dependence, Lack Of Agility

itemDemonstrated Best Practices Increase Agility And Cut Costs

itemBest Practice No. 1: Take A Multichannel And Customer View

itemBest Practice No. 2: Augment With ECM And BPM To Improve Agility

itemBest Practice No. 3: Empower Business Users

itemBest Practice No. 4: Consolidate Systems And Vendors

itemForrester's Customer Communications Next Practices

itemIdentifying Your Challenges

itemCase Studies

itemSupplemental Material

Forrester interviewed more than a dozen DoCCM providers and document processing service providers, as well as 20 firms using these technologies.

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Find Documents In Related Categories

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Analyst: Craig Le Clair, Sheri McLeish
Technology: Channel Design Strategies, Customer Experience, Document Assembly & Output Management, Enterprise Content Management, Information & Knowledge Management
Industry: Financial Services, Financial Services Customer Experience, Retail Banking
Geography: Europe

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