For Information & Knowledge Management Professionals (Length: 15 pages)

January 12, 2009

Web Content Management Investment Continues Despite The Challenging Economic Climate

Findings From Forrester's Q4 2008 Web Content Management Survey

by Stephen Powers

with Kyle McNabb, Tim Walters, Ph.D., Keith K. Tsang

Executive Summary (This is a document excerpt)

Forrester recently surveyed 261 information and knowledge management (I&KM) professionals with Web content management (WCM) decision-making or influencer roles about their WCM strategies and priorities for the coming year. The respondents indicated they plan to continue to invest in WCM initiatives, with an emphasis on customer experience support, despite the current economic turmoil. Dissatisfaction with current WCM initiatives remains, largely driven by lack of IT and business alignment, unrealistically high expectations, and corporate politics. But if enterprises cut back on WCM initiatives, they risk failing to meet customer experience needs and losing Web momentum to competitors.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemEconomic Turmoil Has Minimal Effect — So Far — On WCM Investment Plans

itemEnterprises Cite Customer Experience As The Primary Reason For WCM Initiatives

itemEnterprises Also Want To Use WCM To Consolidate And Control Costs

itemProducts And Projects Fail To Meet Some Customers' Expectations

itemOrganizations Indicate Problems With WCM Implementations

itemCompanies Want Easier Integration With Other Applications And Better User Interfaces

itemEnterprises Fear Aggressive Upgrade Schedules, Even In A Dynamic Web World

recommendations

itemKeep Feeding Your WCM To Gain A Competitive Edge In Customer Experience

itemSupplemental Material

Forrester administered a survey of 261 WCM decision-makers, including CIOs, application project managers, business unit managers, IT managers, and systems integrators, about their firms' perspective on WCM adoption.

Related Research Documents

itemStop Managing Web Content!

June 6, 2008

itemInterest, As Well As Dissatisfaction, In Web Content Management Remains High

October 3, 2007

itemThe Forrester Wave™: Web Content Management For External Sites, Q3 2007

July 16, 2007

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Analyst: Stephen Powers
Technology: Economy, Enterprise Content Management, Information & Knowledge Management, IT Adoption, IT Spending & Budgeting, Recession, Web Content Management
Industry: Computer Software Industry, High-Tech, Tech Sector Economics
Geography: Asia Pacific, Europe, North America
Archived Teleconference:
The Forrester Wave™: Web Content Management For External Sites, Q2 2009
Original air date: Monday, June 08, 2009
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Ratings and Comments
Rating: 9 out of 10
based on 2 ratings across all roles.
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