For Information & Knowledge Management Professionals (Length: 17 pages)

August 18, 2009

Five Additional Options To Consider For Web Content Management

by Stephen Powers, Tim Walters, Ph.D.

with Matthew Brown, Peter Schmidt


Executive Summary (This is a document excerpt)

The Web content management (WCM) market remains fragmented, with a wide range of products that manage anything from simple static Web pages to complex sites designed to maximize customer engagement. Forrester's recent report, "The Forrester Wave™: Web Content Management For External Sites, Q2 2009," focused on the top vendors in the market. Yet a host of smaller and emerging companies offer compelling WCM alternatives for reasons such as .NET architecture, software-as-as-service (SaaS) delivery models, open source code, and integration with marketing products. Information and knowledge management (I&KM) professionals may also consider these alternative vendors that get frequent mentions in client inquiries: Alfresco, Alterian, Clickability, Ektron, and Sitecore.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemEnterprises Look Beyond The Usual Suspects For Web Content Management

itemWCM Alternatives Attempt To Differentiate From The Big Boys

itemEmerging Vendors May Lack Enterprise Track Records But Can Still Contend

itemOpen Source Alfresco: Light On Persuasive Functionality But High On Value For Basic WCM

itemAlterian Hopes To Use Marketing Platform Integration As A Differentiator

itemClickability Stands Out From Other Software-As-A-Service WCM Options

itemEktron Provides Solid Midlevel Capabilities For The Technical Crowd

itemGrowing Sitecore Directly Takes On The Leaders, With More High-End Functionality

recommendations

itemAlign Your Product Options With Your Real WCM Needs

Forrester interviewed vendor companies: Alfresco, Alterian, Clickability, Ektron, and Sitecore. In addition, Forrester interviewed several user references for each of the five vendors.

Related Research Documents

itemThe Forrester Wave™: Web Content Management For External Sites, Q2 2009

June 1, 2009

itemThe Frugal Guide To Web Content Management

February 23, 2009

itemWeb Content Management Investment Continues Despite The Challenging Economic Climate

January 12, 2009

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Analyst: Stephen Powers, Tim Walters, Ph.D.
Technology: Application Strategy & Selection, Business Process Management, Enterprise Content Management, Information & Knowledge Management, Integration Technologies, Packaged Applications, Sourcing & Procurement, Sourcing Strategy & Execution, Web Content Management
Geography: Asia Pacific, Europe, North America

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