February 18, 2009

Five Ways To Perk Up Your Email Program In 2009

This is the second document in the "How To Improve Email In 2009" series.

by Julie M. Katz

with Christine Spivey Overby, Emily Murphy

Executive Summary (This is a document excerpt)

Email has largely been successful as a solo enterprise for the past decade, but changing consumer behavior and expectations compel marketers to integrate email with other channels. Which channels are ripe for exploration? Email marketers can try out mobile, social networking, widgets, display ads, and online video. But they should only do so if it makes sense with their audiences and strategy.

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