For Consumer Product Strategy Professionals (Length: 5 pages)

January 9, 2009

Top European Consumer Mobile Predictions For 2009

by Pete Nuthall

with Michelle de Lussanet, Ian Fogg, Julie A. Ask, Thomas Husson, Laura Wiramihardja


Executive Summary (This is a document excerpt)

The economic recession will cast its shadow over the mobile world in 2009. The ramifications of consumers tightening their belts will become increasingly visible as the year progresses. Among the hardest hit will be the handset manufacturers as handset replacement cycles lengthen. During the inevitable cost cutting, operators' biggest investments — network upgrades — will be delayed, as 2009 promises to be the toughest year so far for the European consumer mobile industry.

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Technology: Broadband & Remote Access, eBusiness/eCommerce, Economy, Mobile Services, Recession, Telecommunications Services, Telecommunications Services By Region, Voice Services
Industry: Consumer Industries, Consumer Technology, Consumer Telecommunications, The Mobile Channel
Geography: Europe

Archived Teleconference:
How Will The Economic Downturn Impact Mobile Operators?
Original air date: Thursday, December 04, 2008
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