January 23, 2009
How The Net Is Influencing European Offline Sales
by Valerie Batut, Reineke Reitsma
with Serena Goldberg
Executive Summary (This is a document excerpt)
For the past decade or so, an increasing number of European consumers have been relying on the Internet to provide them with information on products and services. Today, more than half of the European online population is regularly using the Internet to research products. However, not all of these online researchers will make their final purchase on the Internet — some will prefer to use an offline channel. What are the factors influencing this behavior? How can eBusiness professionals convert more online researchers into online buyers? Or, at least, how can they improve on the multichannel experience to make sure that their online visitors will buy in their stores?
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| Forrester conducts a mail survey every year in Europe. We fielded our European Technographics® Benchmark Survey, Q2 2008, between March and May 2008. This annual study surveys consumers in the eight markets of France, Germany, Italy, the Netherlands, Spain, Sweden, the UK, and Poland, and it includes a sample of more than 24,000 consumers annually. Related Research DocumentsOctober 24, 2008 |
Online Users Access The Internet To Research A Whole Range Of Products Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
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