For Consumer Product Strategy Professionals (Length: 10 pages)

January 20, 2009

How Digital Licensing Will Help Save The Music Industry

European Music Forecasts, 2008 To 2014

by Mark Mulligan

with James L. McQuivey, Ph.D., David Card, Tushi Banerjee


Executive Summary (This is a document excerpt)

"Digital music 1.0" is stuck in a niche, while CD sales continue to plummet. In 2009 and 2010, these trends will continue, and new emerging business models will not generate revenues meaningful enough to prevent further revenue decline. Solid growth in the premium digital music market coupled with a continued decline in CD sales will result in a modest recovery in total music sales by 2011. By 2014, the digital channel will have a 57% share of the market and revenues of €4 billion. But premium revenues only represent part of the opportunity. The music industry is moving away from the distribution paradigm to the consumption era. Licensing from sources such as social music and subsidized subscriptions, which predominately provide consumers with music for free, will generate a further €1.2 billion in digital revenues for rights owners by 2014.

Buy Risk-Free

Download and print PDF immediately. Price: US $1749

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

TABLE OF CONTENTS

NOTES & RESOURCES

itemIt's Time To Start Building A Series Of New Music Businesses

itemThe 21st Century European Music Industry Will Become Smaller And More Complex

itemAs The Distribution Paradigm Crumbles, Future Success Lies In Monetizing Consumption

itemDigital Music Licensing Will Become A Cornerstone Of Music Revenues

RECOMMENDATIONS

itemAll Value Chain Stakeholders Must Go Beyond Their Comfort Zones

Forrester interviewed 4,284 European Internet users across France, Germany, Italy, Spain, Sweden, and the UK in September 2008.

Related Research Documents

itemEuropean Music Consumer Survey, 2008

September 24, 2008

itemEuropean Digital Music

May 5, 2008

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Mark Mulligan
Technology: eBusiness/eCommerce
Industry: Business-To-Consumer eCommerce, Consumer Portals & Search, Digital Content, eBusiness/eCommerce Adoption, eBusiness/eCommerce Forecasts, Media & Entertainment, Music
Special Feature: Forecasts
Geography: Europe

Special Features

3 Forecasts

Research on future technology trends or innovation

corner border corner
Ratings and Comments
NOT YET RATED
corner border corner