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For Consumer Product Strategy Professionals
(Length: 10 pages)
January 20, 2009 How Digital Licensing Will Help Save The Music IndustryEuropean Music Forecasts, 2008 To 2014Executive Summary (This is a document excerpt)"Digital music 1.0" is stuck in a niche, while CD sales continue to plummet. In 2009 and 2010, these trends will continue, and new emerging business models will not generate revenues meaningful enough to prevent further revenue decline. Solid growth in the premium digital music market coupled with a continued decline in CD sales will result in a modest recovery in total music sales by 2011. By 2014, the digital channel will have a 57% share of the market and revenues of €4 billion. But premium revenues only represent part of the opportunity. The music industry is moving away from the distribution paradigm to the consumption era. Licensing from sources such as social music and subsidized subscriptions, which predominately provide consumers with music for free, will generate a further €1.2 billion in digital revenues for rights owners by 2014. Buy Risk-FreeDownload and print PDF immediately. Price: US $1749 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Special Features3 Forecasts Research on future technology trends or innovation
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