For eBusiness & Channel Strategy Professionals (Length: 16 pages)

February 18, 2009

The Recession's Impact On 2009 eBusiness Plans

The Online Channel Grows In Importance Despite The Weak Economic Climate

by Carrie Johnson, Elizabeth Davis

with Kate van Geldern


Executive Summary (This is a document excerpt)

To get a sense for how eBusiness and channel managers are faring in the face of the economic downturn — from budgets and staffing to changing their 2009 plans for growth — we surveyed our eBusiness And Channel Strategy Professional Research Panel in December 2008. We found that while the online channel isn't impervious to the downturn, it is faring better than offline channels. Our panelists tell us that budgets will stay steady for 2009 and that the online channel continues to grow in importance within their organizations. More good news: Even in these tough times, most eBusiness leaders plan to follow through with planned investments in new technologies or site enhancements.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

TABLE OF CONTENTS

NOTES & RESOURCES

itemeBusiness Teams Face Increased Scrutiny Without Additional Rise In Budget

itemBusiness Climates Are Weak Across Industries, But Budgets Aren't Being Slashed — For Now

itemOverall Company Support Remains Strong For The eBusiness Channel

itemMost Firms Will Charge Forward With Planned Technology Investments

itemWhere Firms Invest Technology Budget: Web Analytics Platforms And Customer Ratings

recommendations

itemTake Advantage Of The Downturn To Bolster Your Team For the Future

itemSupplemental Material

Forrester conducted a survey of our eBusiness And Channel Strategy Professional Research Panel in December 2008, and we received 53 completed surveys.

Related Research Documents

itemTaking The Pulse Of eBusiness Organizations

November 19, 2008

itemTopic Overview: eBusiness And The Economy

November 14, 2008

itemThe Impact Of The Economic Crisis On eCommerce Technology Investment

November 7, 2008

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Carrie Johnson
Technology: Channel Design Strategies, Customer Experience, Design & Usability Processes, eBusiness/eCommerce, Economy, IT Adoption, IT Spending & Budgeting, Recession
Industry: Business-To-Consumer eCommerce, eBusiness/eCommerce Adoption, eBusiness/eCommerce Strategy
Geography: North America

Archived Teleconference:
How eBusiness Can Thrive In The Recession
Original air date: Wednesday, March 18, 2009
corner border corner
Ratings and Comments
Rating: 10 out of 10
based on 2 ratings across all roles.
corner border corner