For eBusiness & Channel Strategy Professionals (Length: 14 pages)

August 6, 2009

Best Practices In Organizing For eBusiness

Centralized Teams Lead As Best Practices

by Carrie Johnson, Elizabeth Davis

with Kate van Geldern


Executive Summary (This is a document excerpt)

In the face of the global economic downturn, eBusiness leaders face heightened scrutiny as firms place increased emphasis on the Web as a driver of sales and growth for their companies. eBusiness leaders, under pressure to perform, look to optimize their organizations for success. Through our periodic surveys and years' worth of conversations with eBusiness and channel strategy professionals, we've compiled dozens of eBusiness organizational charts. We've used this information to identify the pros and cons of centralized and decentralized organizations, along with five examples of organizations that have made their structure work best for them.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemeBusiness Leaders Constantly Evaluate Their Organizational Structure

itemRegardless Of Structure, All eBusiness Leaders See Room For Improvement

itemWeighing The Pros And Cons Of Centralization And Decentralization

itemCentralized Teams With Strong Executive Buy-In Lead

recommendations

itemThe Plan Of Attack: Benchmark, Checklist, And Seek Out C-Level Alignment

For this research, we interviewed eBusiness veterans from across a spectrum of industries to get an understanding of how their eBusiness teams are structured, where they report, and what works and doesn't work as a result. In addition to the interviews, we leveraged published and ongoing research about eBusiness teams and specific online channel organizational challenges to determine best-practice structures and the pros and cons of various organizational models.

Related Research Documents

itemBuilding Best-In-Class eBusiness Teams

April 15, 2009

itemTaking The Pulse Of eBusiness Organizations

November 19, 2008

itemIs Your eBusiness Team Ready For Prime Time?

August 21, 2008

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Carrie Johnson
Technology: eBusiness/eCommerce
Industry: eBusiness/eCommerce Best Practices
Geography: Asia Pacific, Europe, North America

Archived Teleconference:
How eBusiness Can Thrive In The Recession
Original air date: Wednesday, March 18, 2009
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Rating: 10 out of 10
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