April 24, 2009
Vive La Difference In B2B Buyer Behavior
with Peter Burris, Laura Ramos, Zachary Reiss-Davis
Executive Summary (This is a document excerpt)
Social media is a global phenomenon creating profound change in B2B buyer behavior and the nature of the relationship between technology buyers and vendors. While social media is evolving into a valuable marketing tool, local adoption of social technologies and related buying behavior varies greatly across regions and countries. Forrester's Social Technographics research for B2B buyers shows how these differences vary across North American, UK, French, and German markets. Technology marketers must take these differences into account as they define and execute marketing programs across geographies.
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recommendations
WHAT IT MEANS
| Forrester surveyed IT and business decision-makers in Forrester's North American and European B2B Social Technographics Online Survey, Q4 2008; we also used data from Forrester's North American Technographics Benchmark Survey, 2008, and European Technographics Benchmark Survey, Q2 2008. Related Research Documents
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October 20, 2008 |
Global Marketing Programs Are Lost In Translation 
Understanding How Buyers Participate Socially Is The First Step Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Monday, October 19, 2009
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