February 2, 2009
US eCommerce Forecast, 2008 To 2013
The Economic Meltdown Guarantees A Slowdown Of Growth In 2009
with Patti Freeman Evans, Vikram Sehgal, Peter Hult, Cristina Bugnaru, Brendan McGowan
Executive Summary (This is a document excerpt)
US non-travel eCommerce sales grew by 13% from 2007 to 2008 and are expected to grow 11% in 2009. These figures represent a significant slowdown in growth from 2007, when online sales were 18% higher than in 2006. Much of the slowdown in growth is due to consumer confidence issues, which will weigh down eCommerce sales for much of 2009. Despite the deceleration in growth, Web sales are nonetheless expected to be positive as eCommerce continues to capture market share from brick-and-mortar stores. The Web channel has been relatively successful because it is a destination for consumers to find low prices and it is perceived to be more convenient than shopping in stores.
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| Forrester developed its analysis of US eCommerce using a combination of Forrester Consumer Technographics® data and a proprietary forecast model. Related Research DocumentsJanuary 18, 2008 |
eCommerce Sales Grew By 13% In 2008 
Lack Of Consumer Confidence Continues To Plague All Retailers Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Wednesday, November 04, 2009
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