October 23, 2009
The State Of Retailing Online 2009: Profitability, Economy, And Multichannel
This is the third document in "The State Of Retailing Online 2009" series.
with Patti Freeman Evans, Peter Hult, Brendan McGowan
Executive Summary (This is a document excerpt)
Although 2008 is generally regarded by retail executives to be one of the worst years ever, online retailers as a whole fared well. In "The State of Retailing Online 2009," a Shop.org study conducted by Forrester Research, retailers noted that Web divisions grew by 18% in 2008. This report details overall Web retailer sentiment about the upcoming 12 months, tactics employed to drive sales and profitability during the downturn, attitudes toward social commerce tactics, and perspectives on multichannel integration.
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recommendations
| Forrester examined data from "The State of Retailing Online 2009," a Shop.org study conducted by Forrester Research. Respondents include online retailers that transact with consumers by selling products via the Internet. Related Research Documents
August 14, 2009
June 5, 2009 |
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Original air date: Wednesday, November 04, 2009
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