Executive Summary (This is a document excerpt)

With budgets squeezed in today's economic environment, many US companies are looking for low-cost options to tap into international consumer demand. International shipping provides a way for merchants to test international waters and diversify revenues without significant upfront investment. International shipping holds challenges, however: Accurately calculating import duties and taxes can be difficult and managing international credit card fraud risky. International returns are often costly and complex. Merchants must ensure they are positioned to manage the multiple issues surrounding international shipping or risk jeopardizing their brand in international markets. Additionally, to maximize the benefits of international shipping, merchants must pair global shipping options with support for marketing campaigns in international markets.

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