For eBusiness & Channel Strategy Professionals (Length: 13 pages)

August 25, 2009

2009 Canadian Bank Secure Web Site Rankings

RBC Posts Solid Scores In All Areas Of Forrester's Review

This is the eighth document in the "Evaluating Canadian Bank Web Sites" series.

by Emmett Higdon

with Brad Strothkamp, Courtney Tincher


Executive Summary (This is a document excerpt)

Forrester again this year evaluated the secure Web sites of the seven largest Canadian banks and credit unions — Bank of Montreal, CIBC, Desjardins, National Bank of Canada, RBC Royal Bank, Scotiabank, and TD Canada Trust — using our Competitive Site Assessment (CSA) methodology. RBC nosed ahead of CIBC to win in a photo finish that highlights the parity among Canada's top banks. Unfortunately, uniformly low online servicing scores also emphasized that Canadian firms in general still have a long way to go in enabling customer self-service online.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemForrester's Competitive Site Assessment Methodology

itemRanking The Sites: Royal Bank's Consistent Performance Gives It An Edge

itemBest Practices Of Canadian Bank Secure Sites

itemNavigation: CIBC Maintains Navigational Simplicity

itemPresentation: CIBC Keeps It Clean

itemTransact: Level Playing Field Yields Broad Best Practices

itemService: Still Searching For A Leader

What it Means

itemRebuilding Year Positions Sites For More Strategic Growth Ahead

Forrester reviewed the secure online banking sites for seven of the largest Canadian banks and credit unions: Bank of Montreal, CIBC, Desjardins, National Bank of Canada, RBC Royal Bank, Scotiabank, and TD Canada Trust.

Related Research Documents

item2009 Canadian Bank Public Web Site Rankings

May 9, 2009

item2008 US Bank Secure Site Rankings

March 13, 2009

itemOptimizing Online Banking Customer Contacts

December 18, 2008

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Analyst: Emmett Higdon
Technology: Customer Experience, Interactive Marketing, Marketing & Advertising, Web Site Design
Industry: Consumer Financial Services, Financial Services, Financial Services Customer Experience, Financial Services Marketing, Online Financial Products & Services, Retail Banking
Geography: North America