July 13, 2009

Trends 2009: European Online Retail

by Victoria Bracewell Lewis

with Patti Freeman Evans, Lauriane Camus, Brendan McGowan

Executive Summary (This is a document excerpt)

It's official. Europe is in a recession. All of the major markets in Western Europe have declared their economies to be in decline. The question being asked by eBusiness and channel strategy professionals has shifted from, "Will the Internet economy be affected?" to "How bad will the Internet economy be affected?" However, what appears to be bad news for offline professionals is actually good news for online retailers and eCommerce firms.

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